Maintaining the consistency, continuity and integrity of your brand across channels is absolutely critical to keeping your customers loyal. Customer confusion results from a failure to honor every aspect of your brand—not just in the consistency from channel to channel, but also in the uniformity of your customer service policies and merchandise choices. Learn how multichannel retailers ensure that their company brand stays foremost in the minds of their customers, whether they are clicking through a Web site or a catalog page, placing an order or receiving one of your privately branded products.