Session Information
ACCM 2007
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New Customer Acquisition: Where to Spend Your Next Dollar in the Multichannel Marketplace
Track
:
Multichannel Marketing
Program Code:
217
Date:
Tuesday, May 22, 2007
Time:
10:45 AM to 12:00 PM
EST
Location:
251
SPEAKER
(S):
Rob Chapman, Interactive Marketing Manager, Miles Kimball Company, a division of Blyth, Inc.
Description
In this session, we'll explore how to allocate customer acquisition across channels for the purpose of planning and optimizing media budgets and maximizing marketing performance. Additionally, we'll discuss how to compare the cost of acquisition across media channels while incorporating lifetime value. You'll learn:
- Tactics to measure performance across media channels
- How to compare media channel performance
No items are available for this session.