This dynamic session will show you how to use catalog creative and branding launch strategies to drive direct and Web sales. We will begin with the new role catalogs are playing in driving multichannel business. Then, we'll walk you through 25 key strategic creative and business questions that your organization must ask if you want to launch or maintain a viable, sustainable catalog channel. You'll learn:

• Five key reasons that you should consider using the catalog channel


• How to build customer awareness and sales via other channels through your catalog