What are the successful strategies for growing revenues from your e-mail efforts? What are some dos and don'ts for e-mail appending? How can you fix bouncing e-mail addresses? Come to this session and learn how leaders in the industry are building and updating their e-mail address lists, and pick up some great tips that you can use immediately. Topics covered will include e-mail address collection, validation, appending, hygiene, ECOA, and more.