ACCM 2007
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Declining Response Rates? Correct Data Errors & Increase Your Performance
Track
:
Circulation Strategies
Program Code:
190
Date:
Tuesday, May 22, 2007
Time:
7:30 AM to 8:30 AM
EST
Location:
206A
Description
How important is customer recognition and address hygiene to your business?
You cannot survive swimming in the mail stream without it. Learn how 7 alarming
consumer trends are negatively impacting your direct response, and how the
newest marketing technologies are being utilized to improve response, reduce
undeliverables, increase postal sortation and reduce postage, identify additional
duplicates/multibuyers, and increase your bottom line. We'll examine case studies
from the front lines.