Session Information
ACCM 2007
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New Search Marketing Opportunities for Smart Multichannel Merchants
Track
:
Search Marketing Intensive
Program Code:
152
Date:
Monday, May 21, 2007
Time:
3:00 PM to 4:00 PM
EST
Location:
205C
SPEAKER
(S):
Rob Key, CEO, Converseon
David Patterson, Program Manager, SC Office of Research and Statistics
Description
Learn how catalog marketers can go beyond traditional search marketing to find profitable opportunities and exciting leads. Experienced catalogers will share alternative ways to reach new customers, expand their market share and build their online brand. You'll learn:
- How you can leverage local search for new opportunities
- New ways social search can help build evangelists for your brand
- Proven techniques that will help you reach customers, build communities and generate online buzz