Excellent execution of photography plays a critical role in selling your products. This session will help you navigate the increasingly complex world of photography with multichannel uses, in a budget-friendly way. We will explore all the issues you must consider when planning and executing photo shoots, new advances in proofing, retouching, repurposing technologies and digital asset management. A line-by-line budget will be provided as a valuable take home tool. You'll learn:

• How to pre-plan your photography usage needs across channels


• Planning pitfalls (and budget-friendly opportunities) inherent in the major categories of photography: fashion/on-figure, product stills and location