Just when you thought you had all the bases of your multichannel marketing efforts covered, along come some new players adding to the mix. Yet channels such as RSS, SMS, blogs and podcasts offer exciting opportunities to connect with your customers, build your brand and expand your revenue. This detailed session will give marketers the knowledge they need to fold these innovative marketing channels into their existing programs. You'll learn:

• Which channels are right for your business


• The short-term and long-term impact of these new channels


• Technical integration issues