Session Information
ACCM 2007
Click here to go to the previous page
Online Merchandising Integration for Increased Sales
Track
:
Merchandising Intensive
Program Code:
145
Date:
Monday, May 21, 2007
Time:
3:00 PM to 4:00 PM
EST
Location:
105
SPEAKER
(S):
Matt Glerum, VP Marketing & Business Development, Garnet Hill Inc
Description
Are you tapping into your brand's full online merchandising potential? Are you
offering a unique customer online experience that is not achievable in your
other channels? Come hear how savvy merchants are enhancing the online
merchandising experience. You'll learn about:
offering a unique customer online experience that is not achievable in your
other channels? Come hear how savvy merchants are enhancing the online
merchandising experience. You'll learn about:
- Leveraging bestsellers via product groupings/collections
- Strategic merchandising and promotion positioning
- Creative use of rich media
- Cross-selling and up-selling
- Product placement