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Bringing it All Together - Top 25 Ideas for B-to-B Marketing Success
Program Code:
143
Date:
Monday, May 21, 2007
Time:
3:00 PM to 4:00 PM
EST
SPEAKER
(S):
Ralph Drybrough, Chief Executive Officer MeritDirect has specialized in B-to-B direct marketing his entire career. From 1982 through 1987 he was principal of Drybrough & Co. He joined Direct Media in 1988 specializing in circulation planning for B-to-B mailers. In February 2000, Ralph and partners formed MeritDirect to focus on providing B-to-B and publishing clients leading edge circulation planning and database marketing strategies as well as a full suite of email brokerage and list management services.
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Terry Jukes, President,
B2B Direct Marketing Intelligence, Inc.
Terry Jukes is founder and President of B2B Direct Marketing Intelligence Inc., a consultancy firm that serves various B2B direct marketing companies. With more than 25 years of experience, Terry has served at the President of gNeil Companies and of Misco Computer Supplies NA and as a partner in his own catalog company, Microbits. His firm offers advice and counsel in a wide range of product categories including HR/Compliance Products and Services, Office Supplies, Computer Supplies, MRO, Publishing and Safety.
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Larry Kavanagh, CEO, DMinSite
Roy Wollen, Managing Consultant,
Database Insight, Incorporated
"Roy Wollen is CEO and Managing Consultant of Database Insight, Inc, which offers advice and programs on how to improve direct- and interactive marketing by understanding customers. The work always centers on databases to solve business problems. The unique selling proposition is to deploy former clients to solve real-world business problems. Roy has led some of the top direct marketers in country across industries, particularly in e-commerce, multi-channel retail, financial services and non profit. Noteworthy clients include Home Depot, Orbitz, DoubleClick and Oreck Floorcare.
Prior to launching his consulting practice, Roy had been with Direct Marketing Technology and parent company Experian for 13 years. Experian is the largest database company in the world, offering compiled information as well as insight on consumers and businesses as well as CRM services such as list processing and data management.
Roy has also been on the client side, working for Bloomingdale’s Direct and Hewlett-Packard in the direct marketing division. In addition, Roy worked for Ogilvy & Mather, the global advertising agency."
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Description
In this fast-paced last session of the day, presenters from throughout the day will provide you with the top 25 things you need to consider in order to be a successful B-to-B multichannel merchant and increase sales and profits for your company. Plus, we'll have time for Q&A.
No items are available for this session.