The future for online retail marketing is brighter than ever — and more challenging than ever — as new paradigms like e-commerce 3.0 allow consumers to connect locally with other consumers and merchants. This highly informative session details what online retailers can expect in the coming months and years as they plan to meet the challenges of new paradigms, new technologies and the ever-changing online landscape. You'll learn:

• How Web 2.0 will impact retailers' online presence


• How incorporating new technologies into multichannel efforts can produce positive results


• Why incorporating customer content is the next big thing in online retailing