Session Information
ACCM 2007
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Multichannel Measurement and Metrics for Increased Sales & Profits
Track
:
B-to-B Intensive
Program Code:
131
Date:
Monday, May 21, 2007
Time:
2:00 PM to 3:00 PM
EST
Location:
104B
SPEAKER
(S):
Jane Buck
Tracey Carpentier, President, The St. John Compaines Inc.
Description
Find out what information is important to measure, how to collect that data and how to use it to boost sales. You'll learn how to analyze data from different channels and how it all relates to each other in order to give you a clearer picture of how to increase sales and profits.