Session Information
ACCM 2007
Click here to go to the previous page
Measuring the Results
Track
:
Web Analytics & Conversion Intensive
Program Code:
135
Date:
Monday, May 21, 2007
Time:
2:00 PM to 3:00 PM
EST
Location:
204B
SPEAKER
(S):
Daniel Cotlar, Chief Marketing Officer, Global Custom Commerce
Description
You'll see examples of how to measure the results of the impact Web analytics had on conversion rates. Plus, we'll discuss how to make use of the advanced features of your Web analytics tool, populate the proper variables, and make analytics a primary motivation for Web development.