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Web Site Design — Make Your Site Sell Harder
Program Code:
124
Date:
Monday, May 21, 2007
Time:
1:00 PM to 2:00 PM
EST
SPEAKER
(S):
John Deneen is President of SiteForm, Inc, a website development and consulting company that specializes in catalog-based websites. John and his team have been building websites together for more than 10 years, including the current sites of Country Casual, Motherwear, National Wholesale, Harrington’s of Vermont, Competition Accessories, Bullock & Jones, Home Infatuation, Carson’s Wrapped Hershey’s, Chinaberry and Isabella.
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Scott Frederick, ESQ, President, Sales & Business Operations, Carson Wrapped Hershey’s Chocolate
As a seasoned e-commerce executive and catalog consultant, Tom brings hands-on experience, strategic insight and entrepreneurial vision to the challenges facing direct and multi-channel merchants. He is currently principal at Thomas Associates, consultants in catalog, e-commerce and direct marketing. Through 2007 Tom was President & CEO of Motherwear International, Inc. a specialty women’s apparel e-tailer. Previously he was CEO of Old Glory, where he worked with music luminaries such as Steven Tyler and Aerosmith, and general manager for a boating aftermarket cataloger.
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Description
Come to this session and find out how to make your Web site design work harder and sell more. We'll discuss the rules of good Web design and provide advice on home page layout, navigation and drill-down, font and color use, white space versus clutter, the balance of graphics, copy and images, and much more. Take these tips back to the office with you and implement them right away for better Web design that sells more.