What does it take to get recipients to stick with your message? What enticements work best and which layouts boost clicks? Where should you place the logo? And how many links are too many or too few? This session answers these questions and more with a thorough exploration of the mechanics behind successful B-to-B and B-to-C e-mail creative. You'll learn:

What simple changes can boost click rates

• How branding affects open rates


• Why a picture isn't always worth 1,000 words