In a multichannel world with multiple cooperative databases available, different mailing and merge strategies must be used to maximize response and avoid the waste of multi-buyers created in the merge. The merge-purge is an effective tool for scoring house files, isolating highly responsive names and identifying names for re-mailing. You'll learn cutting-edge merge-purge techniques to:

• Score and reactivate highly responsive names in your house file


• Effectively utilize multiple cooperative databases


• Determine proper merge priorities and mailing drop patterns to minimize list expense and maximize response