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Profitable Acquisition Techniques to Boost Your Business
Program Code:
116
Date:
Monday, May 21, 2007
Time:
1:00 PM to 2:00 PM
EST
SPEAKER
(S):
Brad Darooge, President and CEO of Baudville Inc and avowed corporate culture fanatic, operates two multi-channel businesses. Baudville, founded in 1983 as a software firm, is now the industry leading product innovator and marketer of employee recognition and award products. IDville, a spinoff launched in 2002, focuses on photo identification software systems and accessories sold to government, education, and business. Darooge is most proud of Baudvilles reputation for creativity and innovation and standing as one of West Michigan’s 101 Best and Brightest Companies to Work For.
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Ralph Drybrough, Chief Executive Officer MeritDirect has specialized in B-to-B direct marketing his entire career. From 1982 through 1987 he was principal of Drybrough & Co. He joined Direct Media in 1988 specializing in circulation planning for B-to-B mailers. In February 2000, Ralph and partners formed MeritDirect to focus on providing B-to-B and publishing clients leading edge circulation planning and database marketing strategies as well as a full suite of email brokerage and list management services.
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Mike Faith
Christopher Pickering, Vice President, Database Marketing,, MeritDirect
Sheila Schaetzke, Vice President Address Marketing, K+K America Corporation
Description
In this session we'll discuss prospecting and customer acquisition across channels including data mining, utilizing co-op databases, search techniques, and more. Plus, you'll learn how to find your best prospects in the most efficient, cost-effective way.
No items are available for this session.