Session Information
ACCM 2007
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Measuring Search Conversions
Track
:
Search Marketing Intensive
Program Code:
109
Date:
Monday, May 21, 2007
Time:
9:45 AM to 10:45 AM
EST
Location:
205C
SPEAKER
(S):
Howard Blumenthal, Sr. Director, Customer Coomincation & Promotion, Shop.com
Brad Smith
Description
Searching to squeeze optimal ROI from your search marketing campaign? Discover why managing your search metrics can boost site conversions and profits. In-the-know marketers will share their secrets. You'll learn:
- How to leverage the synergy between organic and paid search for higher overall conversion rates
- Proven ways to measure conversions by keyword, campaign and customer
- Simple ways you can structure your site and messaging for top conversion success
No items are available for this session.