Is your catalog using all of its creative power to grab attention, engage customers (and prospects) and sell product? Test results prove that a poorly created catalog can destroy even the best marketing and merchandise plans. While your catalog may not be "bad," is it really taking advantage of every creative opportunity that might make or break a sale? We'll show you how successful catalogs intertwine the "physics" of catalog best practices along with engagement techniques that increase response and average order. You'll learn:

• The tried-and-true "rules" of catalog creative and use them to your advantage


• To utilize proven creative technique using "themes" that engage the reader


• How to use design "hygiene" to create a more appealing catalog and increase "hang-time" on every spread