Session Information
ACCM 2007
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Slicing and Dicing Your List for Improved Relevance and Results
Track
:
E-mail Intensive
Program Code:
106
Date:
Monday, May 21, 2007
Time:
9:45 AM to 10:45 AM
EST
Location:
206B
SPEAKER
(S):
Jin Chung, CRM Director, Carat Fusion
Shar VanBoskirk, Senior Analyst, Forrester Research
Description
List segmentation is Marketing 101, but many marketers are not validating their segmented list through testing. This session spells out the most practical and efficient methods for testing segmented lists, as well as segmenting best practices for improving relevance and results. You'll learn:
- How to implement validation testing cycles
- About targeting list subsets
- How to improve opt-in rates
- To segment by per recipient send times