Brand! Brand! Brand! Everyone talks about it but few have harnessed the power of a strategically executed brand. Does your company own a clearly articulated brand? Is your brand infused in all of your marketing efforts and in the minds of your employees? Learn how the companies with strong brands answer these questions and see how they've brought the bling into their brand. You'll see examples and case studies of how companies have managed to create a sustainable and desirable brand, whether it's in a catalog or online. You'll learn:

• How to define your special difference and drill down to the "essence" of your brand


• To infuse your brand "bling" into covers, editorial, layouts, copy and photography both in your catalog and online!