Taking you quickly through the basics to more advanced e-mail marketing management tips and tactics, this session provides an overview of deliverability problems and how to overcome them, authentication, the importance of testing to improve results and how to develop strategic campaigns that add brand value. The session will also provide an overview of current legislation governing e-mail. You'll learn:

• A solid understanding of the basics of e-mail marketing


• Tactics to boost responses


• Knowledge of pitfalls and how to avoid them