Session Information
ACCM 2007
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Setting the Stage for Multichannel Success
Track
:
Small & Start-up Multichannel Merchant Intensive
Program Code:
88
Date:
Monday, May 21, 2007
Time:
8:15 AM to 9:30 AM
EST
Location:
104C
SPEAKER
(S):
Laura Brady, General Manager, Wolferman's
Jack Schmid, Founder, J. Schmid & Assoc. Inc.
Steve Trollinger, Executive Vice President, J. Schmid & Assoc. Inc.
Laura Brady, General Manager, Wolferman's
Jack Schmid, Founder, J. Schmid & Assoc. Inc.
Description
Kicking off the day, this session focuses on the key issues and trends affecting small multichannelers, including the impact of external factors, the role of e-commerce in a multichannel mix, and knowing and managing the 10 core competencies of multichannel marketing. You'll learn:
- The drivers of success in multichannel selling
- Top-level strategies for planning, starting and growing a multichannel business
- Why multichannel ventures fail
- What "people skills" and resources are needed for success