Session Information
Direct Marketing Association - DM Days 2006
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Ad Agencies Speak Out — Adding Value and Measuring Results for Direct Marketers
Track
:
June 21, 2006
Program Code:
127
Date:
Wednesday, June 21, 2006
Time:
9:00 AM to 10:00 AM
Location:
1A23-24
MODERATOR
:
Noah Elkin, Director of Industry Relations, iCrossing
SPEAKER
(S):
Amy Auerbach, VP, Group Account Director, Media Contact
Alan Boughen, Partner, Director New York, NeoSearch@Ogilvy
Scott Delea, Senior Vice President,, Digital Grit
Description
How do agencies get the best (search) results for direct marketers? How do traditional ad agencies view online marketing differently from interactive agencies? What are the best measurement techniques available today and how will they evolve over time? To answer these questions and more, listen as this panel of agency experts representing traditional, online, and search firms discuss these hot topics and more
| CDRom Set $299.00 (Code: 127) |
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