Session Information
Direct Marketing Association - DM Days 2006
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Thursday, June 22, 206
Track
:
Individual Full-Day CD-ROMs - sessions tracked by day with synchronized PowerPoint and audio
Date:
Thursday, June 22, 2006
Time:
1:00 AM to 1:05 AM
Description
1. DMA Analytics Council Present: Beware of the Data Mine: Ten Traps to Avoid
2. Am I Talking to You? - The Value of Customization in Today's Marketing
3. Boosting Customer Loyalty with E-mail
4. Power Segmentation for Search Marketers
5. Don't Be Another Headline Statistic: Becoming A World Class Data Steward
6. A Case Study Analysis: McDonalds Monopoly 3.0 Interactive Campaign
7. Affiliates, Ad Networks and Search….oh my
8. Personalized Marketing Engines, Letting Customers Determine Content and Channel
9. DMA Business-to-Business Council Present: The Marketing Campaign Is Dead-Long Live Leads on Demand
10. Keynote Address: Loyalty Trends 2006: Shifts That Will Revolutionize Your Customer Strategy
11. Three Heads are Better Than One- How Innovative Collaboration Between Creative, Data and Client Drove Performance for DIRECTV
12. DMA Catalog and Multichannel Marketing Council Present: Essential Tips for Managing Your House File
13. DMA Analytics Council Present: Private Equity and Direct Marketing: The Heat is On!
14. DMA Search Engine Marketing Council Present: Thinking Outside of the Search Engine Marketing Box: New Opportunities for Marketers
15. Building a Prospecting Engine: Give Your Sales Team The Prospects They Cannot Wait to Meet
16. Bringing Visitors to the Customer Conversion Point
17. Landing Page Optimization: You Got the Horse to Water…Now Make it Drink
18. Capitalizing on Broadband Video Delivery as Part of Your DM Efforts
19. Customer Touch Strategies: Migrating from Offline to Online in the Publishing World
20. Diversifying Your Prospect Strategy Using Cooperative Databases
21. DMA Circulation Council Present: Using Premiums and Freemiums to Boost Response
22. Branded Desktop Applications-Platforms for Customer Loyalty
23. Cutting-Edge Segmentation for Hispanic Marketers
24. DMA Search Engine Marketing Council Present: Permission-Based Email: 10 Keys to Campaigns That Deliver Killer Results
25. DMA Teleservices Council Present: 21st Century Teleservices-This Isn't Your Grandpa's Contact Center
26. Shortening Your Marketing Campaign Cycle Time
27. DMA Broadcast Council Present: Ringing the Register with DR Radio
2. Am I Talking to You? - The Value of Customization in Today's Marketing
3. Boosting Customer Loyalty with E-mail
4. Power Segmentation for Search Marketers
5. Don't Be Another Headline Statistic: Becoming A World Class Data Steward
6. A Case Study Analysis: McDonalds Monopoly 3.0 Interactive Campaign
7. Affiliates, Ad Networks and Search….oh my
8. Personalized Marketing Engines, Letting Customers Determine Content and Channel
9. DMA Business-to-Business Council Present: The Marketing Campaign Is Dead-Long Live Leads on Demand
10. Keynote Address: Loyalty Trends 2006: Shifts That Will Revolutionize Your Customer Strategy
11. Three Heads are Better Than One- How Innovative Collaboration Between Creative, Data and Client Drove Performance for DIRECTV
12. DMA Catalog and Multichannel Marketing Council Present: Essential Tips for Managing Your House File
13. DMA Analytics Council Present: Private Equity and Direct Marketing: The Heat is On!
14. DMA Search Engine Marketing Council Present: Thinking Outside of the Search Engine Marketing Box: New Opportunities for Marketers
15. Building a Prospecting Engine: Give Your Sales Team The Prospects They Cannot Wait to Meet
16. Bringing Visitors to the Customer Conversion Point
17. Landing Page Optimization: You Got the Horse to Water…Now Make it Drink
18. Capitalizing on Broadband Video Delivery as Part of Your DM Efforts
19. Customer Touch Strategies: Migrating from Offline to Online in the Publishing World
20. Diversifying Your Prospect Strategy Using Cooperative Databases
21. DMA Circulation Council Present: Using Premiums and Freemiums to Boost Response
22. Branded Desktop Applications-Platforms for Customer Loyalty
23. Cutting-Edge Segmentation for Hispanic Marketers
24. DMA Search Engine Marketing Council Present: Permission-Based Email: 10 Keys to Campaigns That Deliver Killer Results
25. DMA Teleservices Council Present: 21st Century Teleservices-This Isn't Your Grandpa's Contact Center
26. Shortening Your Marketing Campaign Cycle Time
27. DMA Broadcast Council Present: Ringing the Register with DR Radio
| CDRom $99.00 (Code: THU) |
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