1. Welcome & Keynote Address: Ad Agencies Speak Out: Adding Value and Measuring Results for Direct Marketers
2. Prospecting for Profit: A New Approach to Customer Acquisition
3. B2B Marketing Secrets Uncovered: How To Reach More Businesses More Effectively with Better Results
4. Who's Buying on the Web and How are They Doing It?
5. Web 2.0 Emerging Technologies Panel
6. Best Practices: New Techniques for Extending the Value of Marketing Collateral
7. DMA Ethics and Consumer Affairs Committee Present: Critical Issues Affecting Your Bottom Line
8. DMA Analytics Council Present: Mining the Internet for Quality Leads – Taking Offline Data to the Online World
9. DMA List & Database Council Present: Navigating the Email Marketing World
10. 3 Strategies for Integrating Your Media Mix Per Opt-In Self Profiled Preferences-and Increasing Sales 35%-88%
11. DMA Broadcast Council Present: DRTV's Multiple Personalities: Direct Selling, Driving Retail, Image Branding and Generating Leads
12. B-to-I: What Is It and Why It Matters to Business
13. Brand Matters: Direct Marketing's Effect on Brand Building
14. DMA Agency Council Present: Feeding the Sales Force: 9 Sure Fire Ways to Generate the "Glen Garry" Leads
15. DMA Search Engine Marketing Council Present: Finding Your Audience Online: Strategic Affiliate Marketing
16. DMA Search Engine Marketing Council Present: Free Clicks and Top Conversions: Successful SEO Copywriting
17. DMA Email Responsibility Council Present: Achieving Deliverability Success in the Age of Accountability
18. DMA Financial Services Council Present: Loyalty Marketing: Show Me the Merchants
19. Customize to Capitalize: How to Get the Most from Your Contextual Advertisements
20. The Economics of Customer Engagement
21. DMA Broadcast Council and ERA Present: DRTV Exposed: Key Strategies for DRTV Success
22. Keynote Luncheon: The Power of Design + Empathy: The Driving Tools Behind Building Brand and Demand
23. Creating an Analytical Roadmap: Advanced Methodologies for Maximum ROI