1. Welcome & Opening Keynote Address: Convergence 2.0: Multichannel Marketing in a Digital Age
2. DMA Circulation Council Present: New Strategies to Monitize Your List Value
3. Retain Your Customers! Anaytical Techniques to Predict (and Stop) Customer Churn
4. Seducing Today's Cantankerous Consumer: Logic, Emotion and the Human Brain
5. DMA Ethics, Privacy & Consumer Affairs Committee Present: Federal/State Legislative Actions/Trends Affecting Direct Marketers
6. DMA Ethics, Privacy & Consumer Affairs Committee Present: Online Marketing: New DMA Requirements…"Dealing with Today's Reality in the Marketplace"
7. Using Key Performance Indicators to Drive Marketing Strategy: A Roadmap for Success
8. DMA Agency Council Present: The Future of TV: Emerging Ad Formats in an Evolving Digital Era
9. Contextual Housefile Marketing: How to Beat Google at Its Own Game
10. Customer Marketing and Retention Through the Mobile Phone
11. Consumer Prospect Databases- 10 Things You Need to Know Before You Buy
12. DMA Financial Services Council Present: Enter The Reward Zone-Best Buy & IWCO Direct Build Customer Loyalty
13. DMA Search Engine Marketing Council Present: Relevancy: The Secret of Customer Loyalty
14. DMA CRM Council Present: Build Your Data Management Process for the Next 20 Years
15. The Art and Science of Retailing Through Applied Analytics: Using Your Own Customer Data to More Efficiently Drive Sales
16. Mobile Marketing: How BlackBerry Learned to Play Offense in the Game of Sales and Marketing
17. Utilizing Technology to Automate an Integrated Marketing State