Direct Marketing Association - DM Days 2006
Click here to go to the previous page
Date:
Tuesday, June 20, 2006
Time:
12:00 AM to 12:15 AM
1. Management, Metrics & Systems: The New Marketing Imperative-Customer Advocacy & Trust
2. Predictive Modeling & Customer Segmentation: Database Principals & Practices for the Busy Direct Marketer
3. Brand Strategy & Development: What Every Direct Marketer Needs to Know
4. Search Engine Marketing: Basics & Beyond
5. Creative Strategy & Execution: Developing Tools & Techniques for a Successful Multichannel Marketing Campaign