Marketing to Indirect Partners — A Michelin Case Study
Track
:
June 16, 2010
Program Code:
320
Date:
Wednesday, June 16, 2010
Time:
1:30 PM to 2:30 PM
EST
Location:
Clinton Suite
SPEAKER/PANELIST
(S):
Bob Schaffner, Manager, Distribution Development-Wholesale, Michelin North America
Bob Schaffner is the manager of distribution development-wholesale for Michelin North America. Bob manages sales programs for Michelin's wholesale distributors and 3300 Alliance Associate (indirect) Dealers. Michelin’s AAD program utilizes an integrated data-based marketing approach and direct cash incentives to increase purchase goal attainment, loyalty and brand advocacy.
Dan Carrothers is chief operation officer for DATACORE Marketing and oversees its day-to-day strategic and operational activities. He has 20+ years experience delivering innovative and profitable marketing solutions to companies which sell products/services through indirect channel partners, including John Deere, Hill’s Pet Nutrition, Michelin, Du Pont, Microsoft and Eli Lilly.