Christopher Hosford is a senior reporter with BtoB and BtoB online.com, whowrites about all things marketing, with a special focus on direct marketing, marketing technology, analytics and search. Prior to joining BtoB, he was editor-in-chief of Sales & Marketing Management in New York, a Nielsen Business Media brand, and has covered various aspects of business and finance for the past 20 years. A multi-award-winner in a sub-specialty, health-care journalism, Hosford is author of, AIDS: The Hidden Killer, with co-author Dr. Jorge Picaza, and a novel, Vitamin Man, about the alternative medicine industry. He is a graduate of the University of Florida with a B.A. in english and education.
Thomas Hoehn, Director, Interactive Marketing and Convergence Media, Eastman Kodak
Thomas Hoehn is the director of interactive marketing and convergence media at Eastman Kodak. Tom has been involved with Kodak’s Internet activities since their inception. In his 21st year at Kodak he has held various roles in web marketing, leadership and business development. Tom has been involved with all aspects of Kodak’s website and online communications and event marketing activities. He is a visiting lecturer at Cornell, University of Rochester, Syracuse University, Rochester Institute of Technology, Geneseo and American University.