Digital Marketing Days 2010 Conference & Expo
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Gen Y Rising: Preparing for the New B-to-B Buyer
Program Code:
180
Date:
Wednesday, June 16, 2010
Time:
9:00 AM to 10:00 AM
EST
SPEAKER/PANELIST
(S):
Liz Brohan is Co-CEO of CBD Marketing, a Chicago-based integrated agency with national and global clients, including Culligan International, James Hardie Building Products, and Firestone Building Products. Liz leads agency teams in developing strategy-based initiatives driving customer engagement across all channels, including social media. CBD’s mission is to “Market What’s Meaningful” which helps companies build deep connections with their customers in emotional and rational ways. What better channel to leverage those connections than social media, the topic of this panel discussion.
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Pamela Evans, Senior Marketing Manager, Web Marketing,, Worldwide Software Group, IBM