Stan Rapp, Chairman, Engauge, Reinventing Interactive and Direct Marketing
Stan Rapp is chairman of Engauge. As co-founder of Rapp Collins (rebranded as RAPP), he spent 23 years at the helm of what grew to become one of the top five advertising agencies in America. He was chief marketing officer of McCann Relationship Marketing (MRM) and served on the Board of McCann Erickson WorldGroup. Stan’s seventh book, Reinventing Interactive and Direct Marketing, edited for McGraw-Hill, was published in October 2009. Stan was elected to the Hall of Fame of the U.S. Direct Marketing Association and was the first American admitted to the Freedom of the City of London as a Freeman of the British "Worshipful Company of Marketors." He is the 2005 winner of the prestigious DMEF Vision Award given only twice in this decade.
Lawrence DiCapua, Senior Manager, Interactive Marketing/CRM, Pepsi North America Beverages
Lawrence DiCapua leads PepsiCo's CRM programs, creating digital consumer experiences for PepsiCo's brands. Through a holistic approach of relationship building and innovative testing and analysis, Lawrence drives both brand equity and significant sales. Prior to joining Pepsi, Lawrence held marketing/analytical positions at McKinsey & Company, Modem Media, and JPMorgan Chase.
Joe Zawadzki is chief executive officer of MediaMath, the end-to-end digital media platform. Joe began his career as an investment banker which provided an excellent grounding in quantitative analysis and market dynamics.Joe was previously the founder, president and chairman of Poindexter Systems / [x+1], a pure-play marketing optimization company. Joe is also an active investor in technology, real estate and film as a managing director of Porcellian Capital, LLC, a seed and Series A stage investment fund. He graduated from Harvard University with a B.A. in English and was a teaching fellow in cosmology, set theory and the history of science.
Tim Suther, CMO and Senior Vice President, GlobalMultichannelMarketing Services, Acxiom Corporation
Tim Suther is Acxiom's chief marketing officer and senior vice president. Globally responsible for driving growth in new products and services, markets, geographies, partnerships and acquisitions, Tim has more than 25 years experience applying disruptive technology-enabled business models to achieve transformational results. A frequent speaker, he also co-chairs the DMA's iDirect Leadership Committee, an industry coalition to develop the power of multichannel direct marketing for advertisers and consumers in the digital age.