Getting Intimate: Make a Brand Experience Personal with Subtle Relevancy
Track
:
June 15, 2010
Program Code:
080
Date:
Tuesday, June 15, 2010
Time:
11:00 AM to 12:00 PM
EST
Location:
Trianon Ballroom
SPEAKER/PANELIST
:
Christa Carone, Corporate Vice President and Chief Marketing Officer, Xerox Corporation
Christa Carone is vice president of marketing and communications for Xerox Corporation, serving as the company’s chief marketing officer. Prior to this role, Carone was vice president of global communications, leading Xerox's public relations, internal and corporate communications, and community relations initiatives. She joined Xerox in 1996 as communications manager for the company's manufacturing and supply chain division. She was named corporate media relations manager in 1998 and head of corporate public relations in 2001. In July 2007, she broadened her role to include all worldwide public relations activities and was named to head up Xerox's newly created Global Communications organization. Before joining Xerox, Carone managed communications and public affairs for health care companies in Rochester, N.Y. and Baltimore, M.D. She received a B.A. in communications from the State University of New York, College at Geneseo.