Digital Marketing Days 2010 Conference & Expo
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Program Code:
030
Date:
Monday, June 14, 2010
Time:
1:00 PM to 4:00 PM
EST
SPEAKER/PANELIST
(S):
Joel Book, Director, eMarketing Education,
ExactTarget, Inc.
Joel Book is director of eMarketing Education for ExactTarget. With more than 30 years of experience in database marketing, Joel combines proven strategies and tactics for customer development and retention with contemporary one-to-one marketing and social media technology to teach organizations how to attract new customers, aid the customer’s decision-making process and drive repeat purchase. In 2009, Book was voted one of the “50 Most Influential People in Sales Lead Management.”
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Aaron Smith, Director of Creative Technologies,
Smith-Harmon, a Responsys Company
Aaron Smith is director of creative technologies at Smith-Harmon, a Responsys Company.
An active member of the email industry, Aaron is a regular speaker at industry events, serves as a member of the Email Experience Council’s Deliverability and Rendering Roundtable, and contributes to industry blogs including MediaPost’s Email Insider column. He has appeared on FOX News, and is frequently sought for commentary in trade publications. Prior to founding Smith-Harmon, Aaron spent over a dozen years in the information technology field as a systems architect and usability expert consulting to leading financial services firms and Fortune 500 companies.
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"Stephanie Miller is Vice President of Strategic Services for Return Path, the email performance company. She helps direct marketers in insurance as well as other B2B and B2C markets to drive higher response from email messages and value from the email channel.
Stephanie has nearly 20 years of marketing, publishing and consulting experience building and managing integrated direct marketing programs. An online marketing pioneer, she was the first publisher of The Wall Street Journal Interactive Edition. She held executive-level marketing positions with Hotmail and RealNetworks before working for six years as a marketing consultant in Silicon Valley.
She is also the co-author of Sign Me Up! A Marketer¹s Guide to Creating Email Newsletters that Build Relationships and Boost Sales. "
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Description
Join this workshop to work with experienced and passionate practitioners who will show you how email can work harder – and smarter – for your brand and company. If you are running an email marketing program or if your brand is using email marketing as part of your digital mix, attend this workshop to find out how to take it to the next level.