Jonathan Allen, Director of Search Engine Watch, Incisive Media
Jonathan Allen is the director of Search Engine Watch at Incisive Media. Previously, Jonathan worked as a search marketing specialist for Incisive Media on leading B2B print/online publications and job boards in the legal, tech and finance sectors. Before Incisive Media, Jonathan worked as a SEO consultant and also co-founded Moblog:tech, an award-winning mobile social networking software provider and owner of the mobile social network, Moblog.
Mike Grehan, Vice President, Global Content Director, Incisive Media
Mike Grehan is vice president, global content director with Incisive Media, publisher of Search Engine Watch and ClickZ and producer of the Search Engine Strategies international conference series. He was elected to SEMPO’s board of directors in March 2010. Formerly, Mike worked as a search marketing consultant with a number of international agencies, handling such global clients as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is author of numerous books and white papers on the subject. He is also chair of the Search Engine Strategies Global Advisory Board and is currently writing his thrird book on search marketing, due in spring 2010.
Description
We’ll teach you how to integrate search into the marketing mix. In this 3 part intensive workshop we’ll walk you through the fundamentals of search as it started, to popular tactics of the present day and into future proofed strategies for the smart marketer.