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Sell More With Proven Website Design
Program Code:
101
Date:
Monday, May 19, 2008
Time:
12:45 PM to 1:45 PM
EST
SPEAKER
:
Dayna Bateman brings 14 years of customer experience design, online marketing and operational experience to her work as a Senior Strategic Analyst for Fry, Inc., an ecommerce consultancy whose clients include Ann Taylor, Eddie Bauer and Crate & Barrel. Dayna joined Fry from cataloger Hammacher Schlemmer, where she served as Director of Internet Marketing. She was also a member of the team that introduced the Blue Nile brand and customer experience to the online marketplace.
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Description
Ready to take your website to a new level? Learn the new rules of web design and watch your web sales grow! This session will include case studies and examples demonstrating the do's and don'ts of page layout, navigation, use of white space, font and color usage, the balance of graphics, copy and images ... and much more. Case studies and examples will be discussed. You'll leave with tactics and ideas that can be immediately implemented
and will ultimately boost your sales.