Macro Trends in Direct Marketing:A Perspective from Asia
Track
:
Sessions
Program Code:
219
Date:
Thursday, June 12, 2008
Time:
11:50 AM to 12:50 PM
EST
Location:
1A23
SPEAKER
(S):
Richard Min
Eugene Raitt, CMO, Asia Pacific AIlied World Assurance Company
Eugene R. Raitt is chief marketing officer, Asia Pacific for Allied World Assurance Company. Before joining AWAC in 2009, Gene has held a series of increasingly responsible direct marketing related executive positions in AIG and the insurance direct marketing industry over his career, and has spent the 15+ years with AIG in Asia. Gene has been a member of the Board of Directors of the DMA since 2006, and served on the executive committee for the past couple of years. He held the chairman position of DMA from 2009 till May 2010 and is chairman of the Hong Kong DMA. Gene graduated with a B.A. degree from the University of Maryland, Summa Cum Laude, and received an Executive MBA in marketing management from Columbia University, Arden School of Management. He also received an MA in Counseling Psychology as well as a PsyD (ABD) in Clinical Psychology from LaSalle University.