The Importance of and Strategies for Implementing Enterprise-Wide Data Management
Track
:
Sessions
Program Code:
206
Date:
Thursday, June 12, 2008
Time:
10:45 AM to 11:40 AM
EST
Location:
1A17
SPEAKER
:
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about each speaker.
Mike Yapuncich, Vice President of Solution Support, Experian
Mike Yapuncich is vice president of Solutions Support for Experian Marketing Solutions. With more than 30 years of experience in the direct marketing industry, Mike has built a solid reputation as one of the nation's foremost experts in technical areas that are often overlooked, but vital to the success of any direct marketing campaign. Mike's expertise and dedication to, and understanding of, USPS® and technical processing techniques are unparalleled. His creative approach to list processing techniques has assisted both USPS licensees and mailers alike. Mike is influential in helping some of the nation's leading companies market more innovatively and profitably. At its core, Mike helps marketers connect with their customers. For over 20 years, Mike has been enlightening marketers with new and exciting ways to harness information. From a small family-owned business to a Fortune 100 company, Mike keeps marketers ahead of the competition by providing the tools needed to gain a deeper understanding of their customers.
Prior to Experian, Mike worked for Donnelley Marketing as director of Product Management and at FDC, where he served as vice president of Programming and Product Development. His career began at Fingerhut, where he was a group manager in Systems Development.