Rich Feldman is a 25+-year veteran of direct and promotion marketing and an owner, and Managing Partner at Source Marketing (part of the MDC Partners network). He is responsible for business development, strategic planning, creative strategy and account management for the company, which provides innovative full-service marketing solutions for fortune 500 companies such as Time Warner Cable, TIAA-CREF, Discover Card, Philips and Reckitt Benckiser.
Prior to joining Source, Rich held executive positions at Brann Worldwide (currently part of Havas), which, during his tenure, was the world's largest direct marketing agency. He started the agency's strategic planning/business development practice, responsible for attracting and growing clients such as AT&T, BMW, Fleet Bank, Gartner Group, IBM, Merck, Sears, UPS, and others. His achievements include developing IBM's first relationship marketing program, which has been referenced and detailed in numerous articles and books on groundbreaking CRM.
Other stops in Rich's career include creative director roles at Blau Marketing Technologies, Chapman Direct Advertising (Y&R), and Sanky Perlowin Associates, a leading direct mail fundraising firm.
Mr. Feldman is a former chairman of the Direct Marketing Association's International ECHO Awards Committee, a frequent lecturer at master's programs in direct marketing, and author of Deconstructing Creative Strategy, published by the Association of National Advertisers in January 2008.
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