Learn the 3-Step Opt-In Marketing Process that's Helping Microsoft Achieve Opt-In Rates of 40% Plus
Track
:
Sessions
Program Code:
105
Date:
Tuesday, June 10, 2008
Time:
3:05 PM to 4:00 PM
EST
Location:
1A22
SPEAKER
(S):
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about each speaker.
Ernan Roman, President, Ernan Roman Direct Marketing
Ernan Roman is the pioneer who created the Consensual Marketing Opt-In Process and the Integrated Direct Marketing methodology. He is the co-author of the first book on opt-in marketing: "Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing." The first printing sold out in six weeks.
He has appeared frequently on ABC TV and numerous radio stations to discuss issues facing marketers and consumers. In 2004, he was named to "B to B's Who's Who" as one of the 100 most influential people in Business Marketing by Crain's B to B Magazine.
His previous book was "Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales."
Clients of his marketing consulting firm include Microsoft, Reliant Energy, Bio-Rad Laboratories, Walt Disney, Hewlett-Packard, IBM, United States Postal Service, Hellenic Postal Service, Computer Associates, Golden Rule Insurance and Starwood Hotels.