Five "Must Do's" for an Effective B2B Marketing Database
Track
:
Sessions
Program Code:
84
Date:
Tuesday, June 10, 2008
Time:
11:50 AM to 12:45 PM
EST
Location:
1A17
SPEAKER
:
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about each speaker.
Andrew Kapochunas, Leader, Customer Data Quality & Competitive Intel., D&B (Dun & Bradstreet)
Andrew, who's spent the last nine years of his 30+ in direct marketing at D&B, is a high-level interface at D&B between product development, D&B's specialists/consultants, and large customers on customer data quality. He designed D&B's "Customer Information Analyzer" and D&B's new standard cleanse and match product: "Optimizer."