Brand Matters: Direct Marketing's Effect on Brand Building
Track
:
Sessions
Program Code:
83
Date:
Tuesday, June 10, 2008
Time:
10:45 AM to 11:40 AM
EST
Location:
1A30
SPEAKER
:
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about each speaker.
Patrick Strother, CEO and Chief Creative Officer, Strother Communications Group
Strother's unique background includes being president of both an advertising and public relations firm. In 2004/5 he served as a full-time visiting associate professor at the University of MN's School of Journalism. An expert in direct and conventional marketing, he's served on many industry boards and presented to numerous organizations.