Nine Deadly Mistakes in Database Marketing and How to Avoid Them
Track
:
Sessions
Program Code:
79
Date:
Tuesday, June 10, 2008
Time:
10:45 AM to 11:40 AM
EST
Location:
1A22
SPEAKER
:
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about each speaker.
Arthur Hughes, VP, Solutions Architect, KnowledgeBase Marketing
Arthur Hughes, VP, Solutions Architect at KnowledgeBase Marketing has designed and maintained marketing databases for Fortune 500 companies and others for 20+ years. His database experience includes telecom, insurance, financial, pharmaceuticals, and non-profits. He's authored six marketing books from MCGraw-Hill including Strategic Database Marketing 3rd. Ed.