Session Information
25th Annual ACCM Conference
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Convenient Truths: Find New, Renewable B-to-B Prospecting Sources and Extract Profitable Customers
Track
:
Business-to-Business
Program Code:
305
Date:
Wednesday, May 21, 2008
Time:
3:45 PM to 5:00 PM
EST
Location:
Naples 1
SPEAKER
(S):
Terry Musselman, Prospecting Marketing Manager, New Pig Corporation
Mark Zilling, MeritDirect
Description
This informative session is designed specifically for circulation managers at B-to-B and hybrid multichannel firms. You will get concrete advice regarding the use and utility of the various prospecting sources. Discover how to develop sound, successful prospecting practices. You will learn:
- Ways to address the unique challenges of "hybrid" companies who operate in both the B-to-B and B-to-C markets
- Strategies to allocate marketing resources more effectively
- Ways to address the unique challenges of "hybrid" companies who operate in both the B-to-B and B-to-C markets
- Strategies to allocate marketing resources more effectively
This session is a part of: