This session will provide an in-depth look at how a modern furniture retailer applied advanced analytics to its strategy to better understand customer media behaviors across all of its marketing channels. Bring your own marketing challenge for discussion and discover how to effectively allocate dollars to develop and reach your niche and emerging customer segments through both mass and direct marketing efforts
You will learn:
■ How to use customer information to allocate customer messages cost effectively across all channels
■ The steps to take in profiling customers across all the media they consume, both online and offline