For 15 years, the DMA has captured key metrics on marketing and financial results of multichannel marketers. Epsilon has tracked consumer transactional data in its powerful Abacus database. Together, these powerful research findings can help you understand the opportunities and pitfalls of doing business in the multichannel environment.
In this fact-filled, interactive session you'll gain insight into:
- Industry benchmarks against which you can measure your
company's performance
- How successful multichannel merchants are adopting new
techniques to drive greater profitability in their business