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Uncover Profitable Selling Space with Square Inch Analysis & Item Sales Analysis
Program Code:
291
Date:
Wednesday, May 21, 2008
Time:
2:15 PM to 3:30 PM
EST
SPEAKER
(S):
Ken Lane, President,
Hathaway & Lane Direct
Ken Lane is a 20-year veteran within the Direct Marketing industry, with a proven track record of assisting organizations build, execute and achieve their Strategic Direct Marketing plans, supporting both Consumer and BTB. Before starting Hathaway & Lane Direct, Mr. Lane held senior level marketing positions with FAR&WIDE Travel Corporation, Staples, The Office Superstore, Geerlings & Wade Personal Wine Service, Jackson & Perkins/Harry and David, and White Flower Farm.
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Vicki Updike, Vice President, Marketing & Merchandising,
Miles Kimball Company
Vicki Updike oversees marketing, merchandising, creative and Internet initiatives at Miles Kimball Co., a direct-to-consumer merchant whose brands include Miles Kimball, Walter Drake, Exposures, The Home Marketplace and Easy Comforts. Her responsibilities include the strategic planning and execution in merchandising, catalog marketing, internet marketing and creative services areas. Before Miles Kimball, Vicki was in direct marketing at American Girl and Lab Safety Supply.
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Before starting her own catalog consulting company, Hemisphere Marketing, Gina served as director for customer relationship management with Spiegel Inc. in Chicago. She led the marketing team with the database development across companies and multi-channels. She built her experience in marketing, promotions, e-commerce, circulation, catalog production, forecasting and analysis for companies including Road Runner Sports, Barrie Pace and Disney Direct Marketing.
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Description
Once you learn about the usefulness of Square Inch Analysis, you'll have more confidence when determining whether or not to increase or decrease your catalog page count. Of course, Square Inch Analysis is no less important on your website than in your catalog. In this session, you'll learn how to develop the spreadsheets for
Square Inch Analysis and evaluate which calculations are essential to use. Plus, you'll learn how to review item sales on your website. You'll walk away knowing how to use Square Inch and Item Sales Analysis as objective tools for profitable page and space allocation.
Find out:
- How to use web space analytics
- How to evaluate when to increase or decrease page count