Circulation managers know the old mantra: "Test, Test and Test Again". But how can you be sure your testing strategies will provide actionable results? From designing single- and multi-variable tests to pulling panels and reading results on the backend, you'll learn the right way to plan and execute a circulation-driven test. We'll also discuss data gathering and provide examples of tests which
have become relevant for ALL catalog marketers.
You'll earn:
- How accurate and actionable test results can change the way you run your business
- How to create and execute a complex test in a circulation environment.
- Fresh ideas for relevant variables to test