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Getting Into The Inbox — How To Improve Your Email Deliverability & Maximize Your Sales
Program Code:
289
Date:
Wednesday, May 21, 2008
Time:
2:15 PM to 3:30 PM
EST
SPEAKER
:
Austin first conceived of the value of linking old and new email addresses when he was trying to locate an old friend. Austin won national recognition for his innovative technical work with the UN and the Carnegie Foundation. The Direct Marketing Educational Foundation recently named Austin a “Rising Star,” an award bestowed on four individuals under 40 across the country who have demonstrated strong leadership skills, a track record of outstanding results, and a solid reputation for "giving back" through direct marketing education.
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Description
These days, there is a lot of talk about the importance of getting your email into your customer's inbox. But how can you avoid the spam filters? The reality is that email deliverability is affected by a number of factors, and there are steps you can take immediately to improve your success. Learn how list hygiene, the content of your
message, and the way you send your messages can all affect your deliverability. We will review real-life examples and learn some practical steps you can take.
You will learn:
- Practical tips to remove typos and bad email addresses from your list
- How poor sending practices can hurt your ability to get into the recipient's inbox
- How to easily track their email deliverability without additional tools or services