Session Information
25th Annual ACCM Conference
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Differentiate or Die! How to Avoid "Me Too" Syndrome in Your Merchandise Assortment
Track
:
Merchandising
Program Code:
278
Date:
Wednesday, May 21, 2008
Time:
10:45 AM to 12:00 PM
EST
Location:
Tallahassee 1
SPEAKER
(S):
Jane Schmotzer, Director of Product Development, Christian Tools of Affirmation
Madeleine Vogel, Consultant Merchandiser
Description
Developing proprietary products gives you an edge over the
competition, but it's not without challenges. This panel of
merchants will share the steps they took to develop proprietary products for their companies. You will learn how they first started with negotiating exclusives and developed private label products. Then we'll discuss the intricacies of developing a full-blown proprietary product program. And, last but not least, you'll discover how successful merchants find their inspiration for creating unique products while remaining loyal to their brand. You'll learn:
- How to go about sourcing new suppliers and determine resource requirements
- How to manage financial risk and protect those great product ideas
competition, but it's not without challenges. This panel of
merchants will share the steps they took to develop proprietary products for their companies. You will learn how they first started with negotiating exclusives and developed private label products. Then we'll discuss the intricacies of developing a full-blown proprietary product program. And, last but not least, you'll discover how successful merchants find their inspiration for creating unique products while remaining loyal to their brand. You'll learn:
- How to go about sourcing new suppliers and determine resource requirements
- How to manage financial risk and protect those great product ideas
This session is a part of: